Jar Thuraya participated in the 2024 Arab Small and Medium Enterprises (SMEs) Summit and Rowad Entrepreneurship Conference, co-organized by ESCWA and the Qatar Development Bank (QDB) in Doha from November 18 to 20, 2024. 

At the event, Jar Thuraya was featured as an exhibitor or participant, showcasing its business and its mission of empowering rural women and preserving Lebanese culinary heritage through sustainable practices. The event provided a platform for them to present their products and stories to investors, experts, and policymakers from across the Arab region.